Hows Business News

Social media is big business and we all want to unlock its seemingly magical abilities to put us in touch with our audience. Whilst some people manage to make social media work for them and enjoy countless likes and follows, others find it daunting and struggle to widen their social net.

If you’d like to boost social media engagement for your business, then try these 6 ideas for yourself and let us know how they work for you.

When it comes to generating new business and enquiries, social media is a great tool. What’s more, social media platforms are FREE! But, they do need a big investment in time to build them into lead-generating machines that really resonate with your audience.

Planning ahead is key, as is consistency and one of the best ways to map out your social updates is with a social media calendar. In this article, we’ll take a look at some of the ways a social media calendar can help you and give you a few examples to get started.

Social media is an important part of any modern digital marketing campaign. But there are a number of factors that cause companies to stay away from social media, neglect their social presence and worse, damage their brand’s reputation by doing social media badly.

It might be time constraints, lack of knowledge, or bad advice that they’ve come across. Whatever the reason, we’re going to look at some of the signs to watch out for that indicate you should invest in a social media management company or consultant.

If you spend any time reading up on how to better market your business, products and services, you’ll inevitably come across content extolling the many benefits of social media.

But learning how to use social media for your business can be off-putting as there’s just so much information. Not to mention trying to find the time needed to maintain active social channels, research and post winning content and respond to your customers online.

By working with a social media firm or freelance social media consultant, you can save yourself some headaches and a lot of time, as well as turn your social presence into a great source of new business.

In this article we’re going to help you make the best choice for your business with our top 7 questions to ask a social media consultant before you sign on the dotted line.

Social media is a vital part of any modern marketing strategy; no matter what the size or shape of your business, having an active presence on one or more social media platforms is important to be able to interact directly with your target audience, your customers, raise your brand and company profile, help your search engine rankings, and promote your products and services.

These are some of the benefits of social media, so let’s dive in and explore them in more detail.

Despite the plentiful benefits and evidence that social media is a huge asset to your marketing and sales campaigns, there are a lot of businesses out there that haven’t embraced social media for their business.

The biggest reason for businesses being hesitant or put off when it comes to social media is usually having to deal with lots of different, independent social networks and finding the time to manage them all. 

In this article we’re going to give you a quick insight into the most popular social media apps on the market to help you cut down on time spent juggling multiple accounts, remembering to post content, and help you manage your business social media.

Is your social media marketing plan ready for 2016?

Keeping up to date and in the loop, especially with the latest social media trends, can be a daunting prospect, but it’s important to always keep your clients and ideal customers in mind and apply what you can to their benefit.

In this article, we have a fantastic infographic provided by the team at SproutSocial, a popular social media management and insights platform for business. Let’s explore the latest 2016 social media marketing trends. 

Record numbers of people are taking the rewarding (and challenging) leap into running their own business, with over 60% beginning this venture from home.

There are still a few things to consider though when starting your home business adventure. We have summarised 10 things you might want to think about before the home business adventure begins with additional information and web links where appropriate for further reading and research. 

There are more businesses then ever starting up and there has rarely been a better time to start your own business with access to great information at your fingertips and free business advice available from many avenues.

So why are more and more people choosing to seek out the help of a coach for their business and just what are the benefits of using a business coach? Well there are lots, as it happens, from helping you build and focus on your core strategy to tapping into their huge catalogue of business experience, all aimed towards helping you succeed.

Let's take a look at our top benefits of using a business coach.

Starting out in your own business can be exhilarating and incredibly liberating, but it can also be a little daunting too. Especially if you're not sure how to approach some important business areas like choosing an accountant, registering your business, dealing with HMRC, or writing a business plan.

You've got the skills, you've got a plan, but where do you turn if you need help and advice to get you over some hurdles without a big budget?

We're going to take a look at our top 6 places to find free business advice covering everything from Google, to business networking groups, to reaching out on social media.